Knowledge Objective　2

Skill Objective　2

Warm Up　2

Business Situational Design　3

Specimen Letters　3

Notes　5

Trade Terms and Typical Sentences　10

Practice Training　10

Skill Training　11

Unit 2　Establishing Business Relations　12

Knowledge Objective　12

Skill Objective　12

Warm Up　12

Business Situational Design　13

Specimen Letters　13

Notes　14

Trade Terms and Typical Sentences　17

Practice Training　18

Skill Training　20

Summary of Project　21

Project Ⅱ　Price Negotiation　25

Unit 3　Enquiry　26

Knowledge Objective　26

Skill Objective　26

Warm Up　26

Business Situational Design　26

Available the following Integrative DVD GPS　27

Specimen Letters　27

Notes　28

Trade Terms and Typical Sentences　29

Practice Training　31

Skill Training　33

Unit 4　Offer　34

Knowledge Objective　34

Skill Objective　34

Warm Up　34

Business Situational Design　34

Specimen Letters　35

Notes　37

Trade Terms and Typical Sentences　38

Practice Training　40

Skill Training　42

Unit 5　Counter-offer　44

Knowledge Objective　44

Skill Objective　44

Warm Up　44

Business Situational Design　44

Specimen Letters　45

Notes　46

Trade Terms and Typical Sentences　48

Practice Training　49

Skill Training　51

Unit 6　Acceptance of Orders　53

Knowledge Objective　53

Skill Objective　53

Warm Up　53

Business Situational Design　53

Specimen Letters　54

Notes　55

Trade Terms and Typical Sentences　56

Practice Training　58

Skill Training　60

Summary of Project　61

Project Ⅲ Signing Contract　69

Unit 7　Sales Confirmation　70

Knowledge Objective　70

Skill Objective　70

Warm Up　70

Business Situational Design　70

Specimen Letters　71

Notes　74

Trade Terms and Typical Sentences　75

Practice Training　77

Skill Training　79

Summary of Project　80

Project Ⅳ　Payment　81

Unit 8　Terms of Payment　82

Knowledge Objective　82

Skill Objective　82

Warm Up　82

Business Situational Design　82

Specimen Letters　83

Notes　84

Trade Terms and Typical Sentences　86

Practice Training　87

Skill Training　89

Unit 9　Letter of Credit　90

Knowledge Objective　90

Skill Objective　90

Warm Up　90

Business Situational Design　91

Specimen Letters　91

Notes　92

Trade Terms and Typical Sentences　94

Practice Training　96

Skill Training　98

Summary of Project　99

Project Ⅴ　Fulfillment of Contract　103

Unit 10　Packing　104

Knowledge Objective　104

Skill Objective　104

Warm up　104

Business Situational Design　106

Specimen Letters　106

Notes　108

Trade Terms and Typical Sentences　110

Practice Training　112

Skill Training　114

Unit 11　Shipment　116

Knowledge Objective　116

Skill Objective　116

Warm Up　116

Business Situational Design　117

Specimen Letters　118

Notes　119

Trade Terms and Typical Sentences　121

Practice Training　122

Skill Training　124

Unit 12　Insurance　125

Knowledge Objective　125

Skill Objective　125

Warm Up　125

Business Situational Design　126

Specimen Letters　126

Notes　129

Trade Terms and Typical Sentences　130

Practice Training　131

Skill Training　133

Summary of Project　133

Project Ⅵ　Follow up Management　139

Unit 13　Complaints and Claims　140

Knowledge Objective　140

Skill Objective　140

Warm Up　140

Business Situational Design　141

Specimen Letters　141

Notes　143

Trade Terms and Typical Sentences　145

Practice Training　146

Skill Training　148

Unit 14　Settlement of Dispute　149

Knowledge Objective　149

Skill Objective　149

Warm up　149

Business Situational Design　149

Specimen Letter　150

Notes　151

Trade Terms and Typical Sentences　154

Practice Training　156

Skill Training　158

Summary of Project　158

REVISION　160

参考答案　167

主要参考文献　194

配套资料索取说明　195

基本信息

书 名: 商务英语函电

作　者：房玉靖

出版社：清华大学出版社

出版时间： 2009年11月

ISBN: 9787302210412

开本： 16开

定价: 29.00 元

内容简介

《商务英语函电》遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。

全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。《商务英语函电》适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。

基本信息

作者：孙志祥　主编

ISBN：10位[7810909274]13位[9787810909273]

出版社：苏州大学出版社

出版日期：2007-8-1

定价：28.00元

内容提要

本书共由12个单元和附录组成，每单元均由相关知识与写作指南、示范阅读、常用术语和表达以及交际园地等部分组成。相关知识和写作指南部分适当介绍了与主题相关的专业知识，详细阐述了写作原则和要领。示范阅读部分主要选取了具有代表性的范例供读者阅读与赏析，在阅读中体味与把握写作原则和要领。常用术语和表达部分主要是常见的专业术语和表达方式，供读者查询与记忆。交际园地部分包括翻译、完形填空和案例分析。其中，英汉翻译练习旨在在翻译的同时熟记一些常用句型，汉英翻译练习旨在盘活一些常用词汇和句型；完形填空部分旨在巩固常用词汇结构，增强商务英语语感；案例分析部分重在通过具体商务情形分析磨练在商务语境下应用英语解决实际问题的能力。此外，附录部分主要供教学拓展之用。

图书目录

Unit1IntroductiontoBusinessCommunication

1.1PrinciplesforBusinessWriting

1.2BusinessLetterStyleandFormat

1.3SampleLetters

1.4UsefulTermsandExpressions

1.5CommunicationLaboratory

Unit2EstablishingBusinessRelations

2.1Introduction

2.2CreditEnquiries

2.3InformationtoBeContained

2.4SampleLetters

2.5UsefulTermsandExpressions

2.6CommunicationLaboratory

Unit3EnquiriesandReplies

3.1GeneralIntroductiontoEnquiriesandReplies

3.2BasicPrinciplesforSendingEnquiriesandReplies

3.3StructuresofEnquiriesandReplies

3.4SampleLetters

3.5UsefulTermsandExpressions

3.6CommunicationLaboratory

Unit4Quotations,OffersandCounteroffers

4.1GeneralIntroductiontoQuotations,OffersandCounteroffers

4.2DifferencebetweenQuotationsandOffers

4.3GuidelinesforOffers

4.4GuidelinesforCounteroffers

4.5SampleLetters

4.6UsefulTermsandExpressions

4.7CommunicationLaboratory

Unit5OrdersandTheirExecution

5.1GeneralIntroductiontoOrders

5.2BasicContentsofOrders

5.3RepliestoOrders

5.4SampleLetters

5.5UsefulTermsandExpressions

5.6CommunicationLaboratory

Unit6Payment

6.1PaymentMethodsforIntemationalTrade

6.2ExamplesofTermsofPaymentinContracts

6.3LetterofCredit

6.4SampleLetters

6.5UsefulTermsandExpressions

6.6CommunicationLaboratory

Unit7Packing

7.1GeneralIntroductiontoPacking

7.2PackingContainersUsedinInternationalTrade

7.3Marks

7.4ExamplesofTermsofPackinginContracts

7.5PackingList

7.6LettersonPacking

7.7SampleLetters

7.8UsefulTermsandExpressions

7.9CommunicationLaboratory

Unit8Shipment

8.1TrampandLiner

8.2TransportDocuments

8.3ShippingAdvice

8.4TermsofShipmentinContracts

8.5SampleLetters

8.6UsefulTermsandExpressions

8.7CommunicationLaboratory

Unit9Insurance

9.1Introduction

9.2WritingGuide

9.3SampleLetters

9.4UsefulTermsandExpressions

9.5CommunicationLaboratory

Unit10Complaints,ClaimsandAdjustments

10.1GeneralIntroductiontoComplaints,ClaimsandAdjustments

10.2PrinciplesforMakingComplaints,ClaimsandAdjustments

10.3StructuresofComplaints,ClaimsandAdjustments

10.4SampleLetters

10.5UsefulTermsandExpressions

10.6CommunicationLaboratory

Unit11Contracts

11.1DraftingContracts

11.2SampleContracts

11.3UsefulTermsandExpressions

11.4CommunicationLaboratory

Unit12DocumentationinInternationalTrade

12.1Introduction

12.2CommercialDocuments

12.3TransportationDocuments

12.4FinanceDocuments

12.5OtherDocuments

12.6UsefulTermsandExpressions

Appendix1ForeignTradeLawofthePeople'sRepublicofChina

Appendix2UniformCustomsandPracticeforDocumentaryCredits,UCP600

Appendix3UNConventionofContractsfortheInternationalSaleofGoods

References

基本信息

书名:商务英语函电（高职类）

作　者： 王维平

出版社：机械工业出版社

出版时间： 2013-02-26

ISBN:

开本： 16开

价: 18.00元

本书配有电子课件

章节目录

Chapter1 Layout of a Business Letter

Chapter2 Establishing of Business Relations

Chapter3 Enquiry,Offer and Counter-offer

Chapter4 Sending of Proforma Invoice

Chapter5 Modes of Modern Communication

Chapter6 Sales Promotion

Chapter7 Terms of Payment

Chapter8 Packing

Chapter9 Insurance

Chapter10 Shipment

Chapter11 Complaints & Claims

参考译文及答案附录

附录A Frequently Used Codes for Country and Area

附录B Commonly Used Telex Abbreviations

参考文献

内容简介

本书是普通高等教育“十一五”国家级规划教材，是省级精品课程“外贸英语函电”的配套教材，是根据高等职业教育“强化

技能，贴近岗位”的特点和要求，在第1版基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商

务谈判、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“

应用性原则”，突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析（常用短语和典型例句、样信）

、小技巧、补充阅读、常犯错误、生词表、行业词汇、信函注释及练习等10个部分。

本书可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高

校学生的自学用书。

基本信息

书名:商务英语函电

ISBN:780181276

作者:胡鉴明编

出版社:中国对外经济贸易大学出版社

定价:48

页数:477

出版日期:2004-8-1

版次: 1

开本:16开

内容简介

本书特色如下：(1)它能理论联系实际， 比如在付款条件、商品包装和信用证的应用等章节，都有简明扼要的理论分析，让读者对有关事实和做法既知其然，亦能知其所以然。(2)在商务传真(Fax)与电子邮件(E—mail)写作方面，既详细介绍这种最现代化的电子通讯方式的应用知识，又准确地描述它们的特点和特有的写作规格，尤其是对电子邮件的文稿组织，作了深入细致的分析。与课文配套的练习题是选用大量国际商务活动最新的资料和实例编写而成， 以帮助学习者学会掌握这门最现代化的通讯技巧，使本书具有更强的时代感。(3)它还特辟了一章(第19章)，对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如“船长收据”“不列入黑名单证明”等等，作归纳、回应式的说明， 以加深读者对外贸单据、金融单证的理解。以上所有这些特点使得本书除了作为教材之外，具有更强的实际应用价值和参考价值，是一本便捷的业务工具书。开本 16开字数 568千字页数 477页

图书目录

PART ONE

Chapter One Introduction

Chapter Two The Layout of Business Letters

Section 1 Introduction

Section 2 Language Style

Section 3 Format of Business Letters

Section 4 Layout of the Common Blocked Lines forBusiness Letters

Section 5 Addressing Envelopes

Chapter Three Establishment of Business Relations and Credit

Status Enquiries

Section 1 Establishment of Business Relations

Section 2 Credit Status Enquiries

Section 3 Useful Expressions

Chapter Four Enquiry and Offer

Section 1 Enquiry

Section 2 Guidelines for Writing Enquiries

Section 3 Reply to Enquiries: Offer

Section 4 Important Notes on an Offer

Section 5 Guidelines for replying to enquiries

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter five Response to Offers

Section 1 Declining an Offer

Section 2 Guidelines for Declining an Offer

Section 3 Conditional Acceptance: Counter-offer

Section 4 Guidelines for Writing Counter-offer Letters

Section 5 Entire Acceptance

Section 6 Guidelines for Writing Acceptance Letters

Section 7 Specimen Letters

Section 8 Useful Expressions

Chapter Six Order Placing &Replies to Orders

Section 1 Introduction

Section 2 How to Place an Order

Section 3 Confirmation of an Order

Section 4 Useful Expressions

Chapter Seven International Business Contract

Section 1 A Brief Introduction to International BusinessContract

Section 2 The Contract Heading

Section 3 The Recitals

Section 4 The Main Body of a Contract

Section 5 The Validation of a Contract

Section 6 Specimens of Contract

Section 7 Useful Expressions

Chapter Eight Terms of Payment

Section 1 Payment Instruments

Section 2 Method of Payment

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Nine Letter of Credit

Section 1 Introduction

Section 2 Parties in a Letter of Credit

Section 3 Contents of a Letter of Credit

Section 4 Categories of Letters of Credit

Section 5 Basic Documentary Procedure of L/C

Section 6 Characteristics of Settlement by L/C

Section 7 Payment Terms in the Contract

Section 8 Specimens of L/C

Section 9 Specimen Letters Concerning L/C

Section 10 Useful Expressions

Chapter Ten Shipment and Ocean Bill of Lading (B/L)

Section 1 Ocean Transport

Section 2 Terms of Shipment in the Contract and theCovering L/C

Section 3 Types of Ocean Bills of Lading

Section 4 Contents of Ocean B/L and Its Making

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Eleven Packing

Section 1 The Importance of Packing in Foreign Trade

Section 2 Packing Terms in Foreign Trade

Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers

Section 4 Packing Marks

Section 5 Packing List & Weight List

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter Twelve Insurance

Section 1 Insurance in Foreign Trade

Section 2 Marine Insurance

Section 3 Types of Coverage

Section 4 Effecting Insurance

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Thirteen Complaints, Disputes and Claims

Section 1 Definition of Complaints, Disputes and Claims

Section 2 Different Types of Complaints, Disputes and Claims

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Fourteen Agency

Section 1 Introduction

Section 2 Relations Between Principal and Agent

Section 3 What to Be Covered in Agency Agreement

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Fifteen Quality Terms

Section 1 Introduction

Section 2 Means to Express Quality

Section 3 Terms of Quality

Section 4 Quality Guarantee

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Sixteen Quantity Terms

Section 1 The Importance of Quantity Clause

Section 2 Units of Measures and Weights

Section 3 The Calculation of the Weight of Goods

Section 4 The Application of Quantity Terms

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Seventeen Commodity Categorization and Price Terms

Section 1 Categorization of Trading Commodities

Section 2 Survey on International Trade Practice

Section 3 Price Terms Commonly Used in International Trade

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Eighteen Business Fax and E-mail Writing

Section 1 Introduction

Section 2 Fax

Section 3 E-mail

Section 4 Useful Expressions

Chapter Nineteen Documentation in International Trade

Section I Introduction

Section 2 Kinds of International Trading Documents

Section 3 Issues Concerning Documents

Section 4 Specimens

Section 5 Useful Expressions

PART TWO

Exercises

Key to Exercises

Reference

基本信息

书名:商务英语函电

原价： 28.50元

作者:王俊

出版社：对外经济贸易大学出版社

出版日期：2011年8月1日

ISBN：9787566301154

页码：220

内容简介

全书围绕商务实践的主要流程分为四个部分，内容包括书信结构、业务磋商、合同履行、和贸易形式。每个部分各自成章，又相互联系，涵盖面广，层次清楚，逻辑性强，在材料的组织上，力争选取反应实践中一些最新变化和做法的材料，增加有益于学习者只是和技能训练题的比重；在内容安排上，尽可能理论联系时间，做到准确精炼，深入浅出，突出实用性和可操作性，以巩固深化所述理论，引导学习者进行训练，让他们熟练掌握各章节的重点与难点。每课都附有生词、短语注释，相关例句和外贸业务中常用的专业词组，有利于学习者灵活运用。练习内容丰富，形式活泼，通过大量训练，提高学习者对商务英语函电的熟悉程度和实际操作能力，为日后正确、流畅、高质量地进行对外商务交流打下基础，因篇幅有限，每封书信我们仅选取正文部分作为教学内容，其他部分未一一给出，特此说明。

图书目录

PART ONE LAYOUT OF BUSINESS LETTERS /1

PART TWO BUSINESS NEGOTIATION / 15

Chapter 1 Establishment of Business Relations / 15

Lesson 1 A Letter from an Exporter / 16

Lesson 2 A Letter from an Importer / 20

Lesson 3 Sales Promotion / 24

Lesson 4 An Invitation Letter / 26

Chapter 2 Enquiries, Offers and Counter-offers / 32

Lesson 5 （A） A General Inquiry / 34

（B） AReply / 34

Lesson 6 A Specific Inquiry / 38

Lesson 7 A Reply to an Inquiry / 42

Lesson 8 Making an Offer / 46

Lesson 9 A Reply to an Inquiry about Insurance / 50

Lesson 10 A Counter-offer on Price / 55

Lesson 11 Acceptance of a Counter-offer / 60

Lesson 12 Declining Request for Price Reduction / 63

Lesson 13 Asking for Payment by T/T / 66

Lesson 14 Declining D/A Payment / 70

Lesson 15 ACounter-offeronPacking / 73

Chapter 3 Conclusion of Business / 82

Lesson 16 An Acceptance Letter / 83

Lesson 17 Placing an Order / 87

Lesson 18 A Reply to an Order / 90

Lesson 19 Sending a Sales Contract / 93

Lesson 20 Counter Signature / 97

PART THREE EXECUTION OF CONTRACT / 105

Chapter 4 Payment / 105

Lesson 21 Urging Payment / 106

Lesson 22 （A） Urging an L/C / 109

（B） Advising Establishment of L/C / 110

Lesson 23 ASampleofL/C / 115

Lesson 24 Asking for L/C Amendment / 120

Lesson 25 Asking for L/C Extension / 125

Chapter 5 Shipment / 130

Lesson 26 Urging Shipment / 131

Lesson 27 Asking for Partial Shipment / 135

Lesson 28 Alteration in Shipping Arrangement / 137

Lesson 29 Sending Shipping Advice / 141

Chapter 6 Insurance / 148

Lesson 30 Covering Insurance for the Buyer / 149

Lesson 31 Applying for Insurance / 152

Chapter 7 Commodity Inspection and Customs Declaration / 157

Lesson 32 Inspection of Imported Food / 158

Lesson 33 Customs Declaration / 161

Chapter 8 Complaints and Claims / 170

Lesson 34 Complaint about Wrong Delivery / 171

Lesson 35 Settlement of a Complaint / 174

Lesson 36 Claim for Damaged Goods / 177

Lesson 37 Claim for Inferior Quality / 181

Lesson 38 Declining a Claim / 184

PART FOUR OTHER TRADE FORMS / 191

Chapter 9 OtherTrade Forms / 191

Lesson39 （A） Asking for Sole Agency / 192

（B）AReply / 193

Lesson 40 Compensation Trade / 196

Lesson 41 Processing Trade / 199

Lesson 42 Joint Venture / 201

Lesson 43 Invitation to Bid / 206

Appendices / 213